Comparison · research-based · editorial opinion marked
Upfirst vs Rosie
Both are self-serve AI answering services for small businesses. The biggest difference is how they bill: Upfirst counts calls, Rosie counts minutes.
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Cost at the same workload
| Vendor | 50 calls/mo (150 min) | 100 calls/mo (300 min) | 200 calls/mo (600 min) | Source |
|---|---|---|---|---|
| Upfirst AI · Per call | $54.95 Starter | $69.95 Premium | $159.95 Pro | pricing page Oct 21, 2026 |
| Rosie AI · Per minute | $49 Professional | $149* Scale | $149* Scale | pricing page Oct 21, 2026 |
With 3-minute calls, Rosie's $49 Professional plan (250 minutes) covers about 83 calls, while Upfirst's tiers are sized in calls (30, 90, 300, 600). Longer calls favor Upfirst's per-call model; very short calls favor Rosie's minute buckets.
Plans
Upfirst
| Plan | Price | Included | Overage |
|---|---|---|---|
| Starter | $24.95/mo | 30 calls | $1.50 per call |
| Premium | $59.95/mo | 90 calls | $1 per call |
| Pro | $159.95/mo | 300 calls | $0.75 per call |
| Scale | $299/mo | 600 calls | $0.70 per call |
Source: upfirst.ai/pricing, checked Oct 21, 2026
Rosie
| Plan | Price | Included | Overage |
|---|---|---|---|
| Professional | $49/mo | 250 minutes | Not published |
| No direct calendar booking or live transfers on this tier (sends appointment links by text). | |||
| Scale | $149/mo | 1000 minutes | Not published |
| Growth | $299/mo | 2000 minutes | Not published |
Source: heyrosie.com/pricing, checked Oct 21, 2026
Feature differences that change the comparison
- Calendar booking: Upfirst lists appointment scheduling on all plans (Google, Outlook, Clio, Acuity, Calendly, Square). Rosie's Professional plan sends appointment links by text; direct calendar booking starts on Scale ($149).
- Transfers: Upfirst lists warm handoff call transfers on all plans. Rosie lists warm and live transfers from Scale up.
- Languages: Upfirst lists 35+ languages; Rosie lists English and Spanish on every call.
- Spam: Upfirst does not bill spam, calls under 15 seconds or calls where the caller never speaks. Rosie lists automatic spam detection; its billing treatment of spam is not stated in the pricing page text.
- Trial: Upfirst 14 days; Rosie 7 days.
- HIPAA: Upfirst lists BAAs on its Custom plan. Rosie's pricing page does not mention HIPAA.
Editorial opinion
If you need calendar booking or transfers at low volume, Upfirst's lower tiers include them, while Rosie's do not. If you only need message-taking and texted booking links at up to roughly 80 calls a month, Rosie's $49 plan is simple and predictable. Either way, run the test calls during the trial.
Last updated Oct 21, 2026. Found an error? Tell us and we will correct it.